"I vị feel Victoria’s Secret really missed the boat with broadening themselves out in the past few years, và really listening lớn the cultural shift of what people are looking for from their brand," the supermodel said
The supermodel was the fifth highest-paid mã sản phẩm in the world in 2017, with an income of $9.5m (as mentioned in Forbes). (Photo: Instagram/
English model and actor Rosie Huntington-Whiteley has a thing or two lớn say about lingerie company Victoria’s Secret’s attempts at rebranding. In one of her recent interviews, the 34-year-old, who is now pregnant with her second child, has reflected on her time at the company, saying it “missed the boat” while trying to rebrand.
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For the uninitiated, in 1995, the company had first promoted its offerings with the annual Victoria’s Secret Fashion Show. In it, the iconic ‘Angels’ would walk the ramp wearing lingerie & wings. In 2019, however, it stirred controversy, & with its viewership plummeting, the lingerie brand announced lớn the world that the show was officially cancelled.
Then, in June 2021, it said there would be a revamp, with the lingerie company introducing its ‘VS Collective’. Angels were replaced with ambassadors — such as the likes of Megan Rapinoe, a 35-year-old pink-haired soccer star & gender equity campaigner; Eileen Gu, a 17-year-old Chinese American freestyle skier; 29-year-old biracial mã sản phẩm and inclusivity advocate Paloma Essler; & Priyanka Chopra Jonas.
According to lớn an Independent report, the company’s chief executive Martin Waters had said at the time that the change would be about “reestablishing Victoria’s Secret as an advocate for female empowerment”.
But now, Huntington-Whiteley, who had walked for the brand at its fashion show for the final time in 2010, has said it had been a “different time”. She told The Sunday Times, “It was a different time and it’s crazy
“I vị feel Victoria’s Secret really missed the boat with broadening themselves out in the past few years & really listening to the cultural shift of what people are looking for from their brand,” she was quoted as telling the outlet.
According to lớn the Independent report, the supermodel was the fifth highest-paid model in the world in 2017, with an income of $9.5m (as mentioned in Forbes).
Previously, actor Priyanka Chopra Jonas had talked about her collaboration with Victoria’s Secret, writing in an Instagram lưu ý “representation matters”. “It’s crucial for us to lớn show everyone all over the world that they matter and are seen!”